Under the direction of the Chief of Equity and Inclusion, the Director of Community Engagement and Communications will work with internal and external partners to achieve our vision to transform City policies, programs, and practices so that every resident has full access to what the City of Boston has to offer. The Director will build and coordinate a collective community engagement and communications plan for the Equity and Inclusion cabinet and work closely with each department in the cabinet, and the Mayor’s communications team to implement. Implementing this plan will include identifying and executing on media and storytelling opportunities for the Equity and Inclusion cabinet to meaningfully engage with constituents, community organizations, partner institutions, and the public at-large. The  Director will gather and share input on how to shape initiatives and increase awareness of existing initiatives across the departments in the cabinet. 

This role lives in the Equity & Inclusion Cabinet. Please read below to understand our larger vision.

Citywide Equity & Inclusion Statement 

The City of Boston has played a role in causing and perpetuating the inequities in our society. To break down these barriers, we are embedding equity and inclusion into everything we do.

We define equity as ensuring every community has the resources it needs to thrive in Boston. This requires the active process of meeting individuals where they are. Inclusion is engaging every resident to build a more welcoming and supportive city. We are building a city for everyone, where diversity makes us a more empowered collective.

Equity & Inclusion Cabinet Mission 

The mission of the Equity and Inclusion Cabinet is to ensure that every resident has fair access to City resources and opportunities. We achieve this by embedding equity and inclusion into our current City practices, building our collective capacity on issues of racial and social justice, and fostering a more welcoming and accessible city.

The departments in the Equity and Inclusion Cabinet take an anti-poverty approach to their work, focusing on the following areas:

• Improving outcomes for BIPOC (Black, Indigenous, people of color) communities, in particular immigrants, women, and LGBTQ+ residents. 
• Increasing access for people with disabilities and those who speak a language other than English.
• Eliminating barriers to fair housing and human rights.

• Create and execute on a communication strategy for the Equity and Inclusion Cabinet. Some of those tasks include:
• • Create plan within 60 days of employment.
  • Articulate what that plan’s needs are from all the other communications staff across the departments.  
  • Execute on implementing those needs across the departments’ staff. 
  • Create a calendar of communications and a process for specific communications. 
• Maintain cadence and calendar of communications for the entire department.
• Lead with strategy on communication initiatives to ensure that the department has visibility, participation and engagement across all its platforms. 
• Lead the executive cabinet’s communication and engagement goals, priorities, and strategies by coordinating with department PIO’s within the cabinet, as well as with other City staff when relevant
• Create training and workshops for professional development, focusing on developing technical and creative skills.
• Create and lead on social media strategy across the departments: 
  • Identify appropriate social media channels, design social media campaigns, track performance, and implement necessary changes.

Department Brand Identity: 

• Create and maintain the cabinet’s brand identity and voice across social media platforms (e.g. Facebook, Twitter, Instagram, and TikTok).
• Maintain the language guide of the city’s E&I commitment. 
• Ensure that all communications materials, including but not limited to, press releases, social media posts, newsletters, and website content, are consistent with the city's brand identity.

Work with the E&I Departments’ Communication Staff: 

• Work with each department on special event and initiative communications, including strategy for event turnout and program outreach. 
• Coordinate the social media from the departments. 
• Compile cabinet-wide communications monthly: working with the E&I departments to ensure that meaningful information is shared to communicate wider.
• Identify public speaking events for the Chief of Equity and Inclusion and other cabinet leaders and prepare them to speak at such events with written content and background information.
• Collaborate with departments to ensure that all branding, social media, and marketing efforts are aligned with the cabinet’s overall goals and objectives.

Coordinate with Mayor’s Communication’s Chief: 

• Coordinate with the Mayor’s communications team on critical issues pertaining E&I.
• Recommend which communications should be shared by the  Mayor’s office and which should come from the E&I office. 
• Collaborate with the Mayor’s Communication team to ensure our digital plans are aligned with the City of Boston communication strategy.

Communications Guidance for Chief of Equity & Inclusion: 

• Curate internal communications for the Chief and Chief of staff to be aware of ongoing initiatives by E&I department.
• Prepare talking points for the Chief. 
• Prepare press releases for the department and support communications roll out of the departments.

Coordinate Media Requests: 

• Coordinate responses to requests for information and interviews from members of the media, researchers, and the general public.

Story Telling: 

• Develop messaging strategy and content for cabinet’s mission for both Equity and Inclusion cabinet staff, and provide ongoing updates and training to relevant spokespersons.
• Support development of messaging content for specific Equity and Inclusion departments and their initiatives so that they align with cabinet’s overall mission.
• Provide technical assistance to E&I departments, and other City cabinets and departments in highlighting how their initiatives are furthering the Mayor’s vision of equity and inclusion.

Other Responsibilities: 

• Assist in writing first drafts and editing documents produced by the Chief. 
• Assists and/or manages special projects and events as needed.
• Maintains confidential department files and documents.
• Provide guidance on video editing and graphic design projects.
• Manage staff assigned.
• Perform other related duties as required.

• Applicants must have at least four (4) to five (5) years of full-time experience in the field of communications, public relations, and/or marketing or a related field.
• Bachelor's degree in business, communications, marketing or related field strongly preferred and may be substituted for two (2) years of the required experience.
• Demonstrated experience in developing and implementing effective engagement and communication strategies.
• Strong customer service skills; strong written and oral communication, interpersonal and organizational skills preferred.
• Experience working with people and media outlets of diverse backgrounds.
• Ability to adapt to changing priorities, show flexibility, and prioritize competing tasks in a fast-paced environment.
• Proficiency with social media platforms (Facebook, Instagram, Twitter, Tik Tok), MS Office and Google Workspace.
• Project management experience is highly desired.
• Experience working in diverse communities including multiple generations (seniors, youth, working adults), as well as across ethnic and racial communities.
• Experience and commitment to work collaboratively with staff, media outlets, constituents, and community partners.
• Ability to take initiative, work independently, follow through and interpret complex oral and written instructions, and think strategically.
• Ability to work flexible hours, which may include evenings and/or weekends.
• Ability to exercise good judgment and focus on detail as required by the position. 

Boston Residency Required

Terms:
Union/SalaryPlan/Grade: Non-Union/ MM2-10
Hours per week: 35