City of Boston

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Creative Director

Posted Date 3 weeks ago(3/9/2023 2:03 PM)
Req ID
2023-24199
Dept
Mayor's Office
Position
Regular Full-Time
Location
May Mayors Office
Salary Min
84,148.40
Salary Max
119,695.32
Union
EXM
Openings
1
Posting End Date
9/9/2023
Contact Email
domingo.coto@boston.gov

Overview:

The Mayor’s Office is looking for an innovative and thoughtful Creative Director to own the brand and voice of Mayor Michelle Wu and lead the Mayor’s Digital Team. The Creative Director will spearhead the strategy and implementation of mayoral branding, digital engagement, relevant design projects, video, and social media content. This leadership role will work with the broader Mayor's Office and City of Boston departments to create, develop, and manage all mayoral digital communications. The Director must work effectively and efficiently alongside a diverse team of municipal leaders to execute a successful digital communications effort both locally and nationally.

Responsibilities:

  • Transformatively supervise and lead Digital (4) and Photography (4) team members by providing opportunities for reflection and growth.
  • Work closely with the Chief of Communications and Mayor to set high level goals and strategy in alignment with administrative priorities and policies.
  • Build and implement an innovative, authentic, values-driven social media strategy which elevates our presence with dynamic content that engages all of Boston’s residents.
  • Provide constructive feedback, final edits, & approvals on social copy, graphics, & videos.
  • Monitor the Mayor’s activities to develop and maintain an effective social media calendar.
  • Represent the Digital Team in intra-team and/or interdepartmental meetings by setting meeting agendas and speaking on behalf of the Team.

Minimum Entrance Qualifications:

  • Bachelor’s degree and four (4) years of experience OR six (6) years of experience working in digital communications, including social media and/or online marketing, with a preferable focus on progressive government and/or campaign communications.
  • Advanced knowledge of Adobe Creative Suite, specifically: Photoshop, Illustrator, Premiere Pro, and AfterEffects.
  • At least two (2) years experience supervising creative, digital, and/or communications teams, building and providing constructive feedback on graphic design, video editing, and website design and with a transformative leadership style focused on worker growth and development.
  • Admin-end mastery of social media platforms, specifically: Twitter, Instagram, TikTok, Facebook, and Hootsuite.
  • Experience monitoring and interpreting social media analytics and data to inform digital content opportunities and improve overall strategy.
  • Knowledgeable of different constituent groups and neighborhoods across the City of Boston.
  • Familiarity with growing and enforcing brand guidelines.
  • Ability to work in a fast-paced environment and navigate rapid-response situations, including availability on evenings & weekends (as needed).
  • Strong oral and written communication skills, with experience working closely with and understanding the voice of a single principal.
  • Detail and deadline-oriented, with strong organizational and planning skills.
  • Multilingual preferred.
  • Familiarity with and/or willingness to learn Asana and/or other project management software preferred.
  • Experience with basic photography and video recording equipment, such as DSLR cameras, lenses, tripods, microphones, gimbals, and more preferred.

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The City of Boston is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment. Therefore, qualified applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical or mental disability, genetic information, marital status, sexual orientation, gender identity, gender expression, military and veteran status, or other protected category.

The City of Boston has played a role in causing and perpetuating the inequities in our society. To break down these barriers, we are embedding equity and inclusion into everything we do.

We define equity as ensuring every community has the resources it needs to thrive in Boston. This requires the active process of meeting individuals where they are. Inclusion is engaging every resident to build a more welcoming and supportive city. We are building a city for everyone, where diversity makes us a more empowered collective.