City of Boston

Marketing Coordinator (Management Analyst)

Posted Date 2 weeks ago(9/8/2021 9:15 AM)
Req ID
Dpt of Innovation & Technology
Regular Full-Time
ASD-Mgmt Information Systems
Salary Min
Salary Max
Posting End Date
Contact Email


This is a provisional appointment.


Brief Job Description (essential functions of the job):


The Department of Innovation and Technology (DoIT) is seeking a Marketing Coordinator to manage and maintain the messaging and storytelling of the Department of Innovation both externally to constituents, and internally to other departments across the city and across teams within the department. This happens through ongoing monitoring of the news cycle, production of written material, planning of events both internal and external and interdepartmental coordination and collaboration.  This position reports to the Chief Digital Officer and will work collaboratively with the CIO, Chief of Staff, and relevant departmental staff as well as staff from various departments throughout the City of Boston.


  • Develops messaging content and design for promotional materials for DoIT’s initiatives.
  • Develops and designs consistent internal facing communications (i.e. newsletters) with reported metrics and highlights on departmental and team accomplishments, including the review of all visual communications and manages adherence to City of Boston branding standards. 
  • Develops internal on-boarding, training, templates and materials for new employees in the department.
  • Coordinates department-wide meetings and regular internal communications
  • Coordinates print production with City of Boston’s Press Office.
  • Coordinates all aspects of large print publications including content curation, graphic design, photo selection, proofing, and print production.
  • Coordinates community outreach opportunities. Occasional evening and weekend hours may be required.
  • Coordinates all aspects of events including date selection, speakers, invitations, press release distribution and event logistics.
  • Manages promotion inventory, displays, and promotion materials.
  • Creates and delivers clear messages through a variety of channels.
  • Drafts and edits talking points, articles, blogs and other written materials for Chief of Staff's approval.
  • Provides consultation for marketing and communication efforts of other City of Boston departments.
  • Performs related duties as required.

Minimum Entrance Qualifications:

  • At least three (3) years of full-time, or equivalent part-time, professional experience in marketing, strategic communications, web content management, or media/public relations. A bachelor's degree in business administration, marketing, communications, public relations, or a related field is preferred and may be substituted for two (2) years of the required experience.
  • Demonstrated proficiency in Microsoft Office and Adobe Creative Suite or Canva, and related web content management technology systems (such as Drupal or Wordpress) highly preferred.
  • Working knowledge of current communication trends and influential social media platforms highly preferred.
  • Strong clear and effective written and verbal communication skills.  Strong project management skills.
  • Candidates with previous communication experience in government a plus but not a requirement.
  • Demonstrated ability to manage multiple projects, work well under pressure, and meet deadlines in a fast-paced environment.                                                               
  • Ability to work cooperatively in a team environment with all levels of management and with the general public.
  • Strong attention to detail.
  • Ability to exercise good judgement and focus on details as required by the job.

Position may require occasional evening and weekend hours.



Boston Residency Required.



Union/Salary Plan:      SENA/MM1-6

Hours Per week:         35 hours


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