• Director of Marketing and Communications

    Posted Date 1 month ago(3/19/2018 3:59 PM)
    Req ID
    2018-14494
    Position
    Regular Full-Time
    Dept
    Boston Public Library
    Location
    BPL Development Office
    Salary Min
    80,116.89
    Salary Max
    108,164.54
    Union
    PL2
    Openings
    1
    Contact Email
    eferry@bpl.org
  • Overview:

     

    Position Overview

    The Director of Marketing and Communications for the Boston Public Library (BPL) is responsible for all aspects of internal and external communications, identity management and marketing on behalf of the entire BPL system. With 25 branch libraries, a central library located in Copley Square, and a host of online channels, the Director of Marketing and Communications oversees the planning and implementation of a successful integrated communication and marketing strategy to advance and promote BPL’s mission, purpose and services. Working in close coordination with other city departments, the Director of Marketing and Communications takes a creative approach in using multi-faceted and multimedia strategies to disseminate news updates and take advantage of promotional opportunities on both short and long-term initiatives, including the City of Boston & BPL capital improvement program (currently budgeted at $102 million for FY19-FY21) as well as branch initiatives, programs, events service offerings and development activities.

     

    Reports to
    President of the Boston Public Library

    Responsibilities:

    Scope of Responsibility

     

    • Internal and External Communications
    • Develop and implement a robust, targeted and proactive year-round multimedia communication strategy to engage both internal and external new and existing audiences;
    • Manage messaging and oversee the development of all internal and external communication material, including, but not limited to: media advisories, press releases, statements, newsletters, briefing materials, promotional materials, op-eds, Q&A, presentations, blogs, social media and video content, along with any form of new media;
    • Serve as the official library spokesperson on issues relating to the library, formulating or assisting in the development of official statements for the President and library staff as needed;
    • Establish and manage a high-performing communications staff, including hiring, staff development, direction, discipline and performance evaluations;
    • Coordinate communication efforts with the Mayor’s Office and across various city departments to promote and market library services and broader citywide initiatives;
    • Prioritize digital communications as a means of using new and innovative tools to reach a wider audience;
    • Create internal strategies and produce content to help align BPL’s goals with the engagement of users, supporters and employees and strengthen BPL’s internal culture;
    • Maintain and strengthen an open line of communication among internal staff and stakeholders through publishing newsletters, email updates, fliers or memos; updating bulletin boards or calendars of events; and managing other tools to produce print and digital copies of communication.


    • Digital Content and Marketing
    • Establish and manage the library’s brand identity, ensuring consistent messaging, appearance, style and tone in print, online and direct user experience;
    • Oversee the creation and management of content, design, production and distribution of promotional informational materials for the media, library staff and the public, both digital and print;
    • Oversee the utilization of new and innovative digital tools to create engaging print and electronic promotional and information material that highlight the entire BPL system, including small and large scale improvement projects;
    • Manage contracts with design and print professionals and oversee the accuracy of partner or vendor materials that mention the library, its services or brand;
    • Analyze market data, target audiences, social media analytics and other demographic information to inform communication and marketing programs, including refining and tracking brand success metrics and integration of the brand into all communications;
    • Analyze and report on system-wide performance metrics and stakeholder engagement activities.


    •  Branch Integration
    • Support and build capacity of individual BPL branches and departments to share information with users and stakeholders of library activities and accomplishments;
    • Participate in regional and statewide cooperative efforts to promote and market library services;
    • Encourage individual branches and departments to utilize a standardized set of communication tools to share updates and engage with branch members and visitors, and across external platforms.

    Performs related work as required.

     

    Competencies

    • Exceptional interpersonal skills, transparency and integrity;
    • Superior writing skills, editing skills and attention to detail;
    • Strong storytelling ability through multimedia platforms;
    • Strong relationship-building skills, ability to work alongside colleagues at all levels of the organization, as well as with external partners, neighborhood-based library branch staff, and vendors;
    • Ability to plan and supervise the work of others;
    • Discretion in handling confidential information.
    • Strong planning and strategic thinking ability
    • Strong management ability

    Minimum Entrance Qualifications:

    Qualifications

    • Education
      • BA degree in Communications, Marketing, Journalism, or an appropriate related field highly preferred. MLS or MBA preferred.
    • Experience
      • Applicants must have prior experience working in a similar cultural institution;
      • A minimum of 5 years of full-time professional experience in a senior-level marketing and/or communications position preferred;
      • A proven track record of building, managing and mentoring high-performing teams that produce timely, high-quality results;
      • Extensive knowledge and record of success in creating and launching effective marketing campaigns that produce results;
      • Strong leadership, analytical, and strategic planning skills, including evidence of ability to work across organizational boundaries to achieve results;
      • Proven capacity for collaborative leadership of staff, vendors and outside advisors (board members, etc.).
      • Demonstrated excellence in communications - written and verbal; strong interpersonal skills.
         

    Requirements

    1. Ability to exercise good judgment and focus on detail as required by the job.
    2. Residency - Must be a resident of the City of Boston upon the first day of hire.
    3. CORI - Must successfully clear a Criminal Offenders Record Information check with the City of Boston.

    Terms:

    Union/Salary Plan/Grade:   Nonunion/PM-6 

    Hours per week:   35

     

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