The Director of Marketing and Communications for the Boston Public Library (BPL) is responsible for all aspects of internal and external communications, identity management and marketing on behalf of the entire BPL system. With 25 branch libraries, a central library located in Copley Square, and a host of online channels, the Director of Marketing and Communications oversees the planning and implementation of a successful integrated communication and marketing strategy to advance and promote BPL’s mission, purpose and services. Working in close coordination with other city departments, the Director of Marketing and Communications takes a creative approach in using multi-faceted and multimedia strategies to disseminate news updates and take advantage of promotional opportunities on both short and long-term initiatives, including the City of Boston & BPL capital improvement program (currently budgeted at $102 million for FY19-FY21) as well as branch initiatives, programs, events service offerings and development activities.
President of the Boston Public Library
Scope of Responsibility
Performs related work as required.
Union/Salary Plan/Grade: Nonunion/PM-6
Hours per week: 35